One year into my role as Syncware's Product Manager, I wanted to take a moment to reflect on where we've taken the product and where we're headed next.
Over the 3.5 years I've been with Syncware, we set out to transform the platform from complex, consultant-driven software into a scalable, product-led commerce automation solution. This meant completely overhauling product usability, platform stability, and security–while simultaneously augmenting customer support with additional staff and building out a comprehensive Help Center with hundreds of documentation articles and guides.
This evolution is reflected in the impact we're on track to deliver for our customers by the end of 2025:
4.1 million orders processed
$1.7 billion in gross merchandise value (GMV)
$105 million in OpEx savings
Our 2025 Focus: Product Expansion for Customer Growth
This year, we concentrated on a few strategic areas designed to unlock new growth opportunities for our customers.
Doubling Down on Wholesale
As the leader in wholesale automation, we concentrated our efforts to expand our features in support of b2b commerce. In Q2, we launched The Wholesale Network, a new platform connecting brands, independent retailers, and sales agencies within Syncware. It offers real-time visibility into orders, shipment status, and inventory data, while enabling retailers to upload products to their Shopify stores with one click and place re-orders directly through the platform.
In order to bring our powerful automation tools to more wholesale brands, we released new integrations with Salesorder.com and EMUN—the latter being especially timely given its recent merger with MarketTime.
Adding Custom Development Capabilities
We reintroduced Professional Services (paused following our acquisition in April 2022), enabling customers to request and fund custom development for features and integrations tailored to their specific business needs. To support this, we built a new Customizations screen that gives customers a simple, transparent way to place and track requests, as well as view any custom features active on their accounts.
Enabling Growth
We launched Syncware Growth Capital, opening a new lending channel that provides customers easier access to business loans to fuel expansion—additional inventory purchases, equipment investments, or working capital needs.
We also rolled out a refreshed Analytics screen featuring clickable summary statistics that link directly to underlying data, a new "Orders by Integration" view, and clearer EDI channel labeling to improve operational visibility and insights.
Continuous Improvement
Throughout the year, we delivered meaningful UX enhancements focused on transparency and self-service. Customers regained the ability to update order statuses directly within Syncware—making it faster and easier to re-transmit orders when data mismatches occur, without needing to contact Support.
We also made major advancements in Integration Management by releasing redesigned Connect and Configuration pages across all integrations. The new Connect pages simplified setup by focusing only on required fields, while the enhanced Configuration pages unlocked hundreds of customization options—each clearly explained—empowering customers with greater flexibility and control.
We moved system Email Notification preferences to the individual user level, giving teams more flexibility in how they receive and manage critical alerts.
Looking to 2026: Further Platform Expansion
As we head into 2026, we're energized by the momentum we've built and excited about what's next. We have ambitious plans to expand the Syncware platform by adding new Retailer integrations and features to the Wholesale Network while strengthening the foundation of core Syncware. We plan continued enhancement of the user experience further by standardizing configurations across integrations, introducing parallel syncing of actions, and rolling out visible field mappings across integrations.
But our roadmap is shaped by you—your feedback, your challenges, and your growth ambitions drive our priorities. If you have thoughts on what we've shipped this year or ideas for what you'd like to see next, we'd love to hear them.
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