This is our story

At Syncware, our mission is to save our customers time allowing them to get more done and grow faster. We eliminate manual order processing through automation so customers can put their multi-channel merchant operations on autopilot. We understand our customers’ problems because we were our customers — we came from a fast-growth consumer product brand ourselves and started as a Syncware customer.

Syncware was started in 2006 to solve the same problem on a smaller scale. Fast forward to 2022. As Co-CEO of Sok-it, Gregg Greenberg was a long-time customer using Syncware to scale his wholesale business. Having previously spent 10+ years in business software at SAP, he saw Syncware’s potential. Now, the team is growing and we’re here to help other businesses do what Syncware did for his — scale without the headache.