Syncware, the leading automation platform for wholesale order operations, today announced a merger with MAPP Trap, an enterprise SaaS solution that monitors and enforces Minimum Advertised Price (MAP) compliance and Unauthorized Reseller removals across e-commerce channels.
The alliance strengthens Syncware's mission to be the operating system of wholesale commerce by expanding its product suite to include critical brand protection and pricing enforcement capabilities. This combination enables Syncware to offer brands a more comprehensive platform for managing the complexities of b2b commerce.
"The explosion of online retailers has created unprecedented challenges for brands trying to protect their margins and maintain brand integrity," said Gregg Greenberg, CEO of Syncware. "MAPP Trap's proven enforcement and unauthorized reseller removal capabilities, combined with Syncware’s automation platform, will provide brands with more tools for managing their wholesale operations."
Addressing a Critical Market Need
With e-commerce sales projected to reach $6.8 trillion globally in 2025 and online retail representing over 16% of total U.S. retail sales, brands face an increasingly fragmented retail ecosystem. Products now appear across millions of e-commerce storefronts spanning marketplaces like Amazon, Walmart, eBay, Shopify, and independent direct-to-consumer sites, often on hundreds or thousands of unauthorized channels.
This proliferation has made automated MAP monitoring and enforcement essential for brands seeking to protect margins, maintain brand equity, and preserve critical retailer relationships.
Proven Platform with Enterprise Customers
Founded in 2014 by Ron Solomon, MAPP Trap serves more than 150 brands spanning multiple industries, with particular strengths in pet care, health and nutrition, outdoor, children’s products, and industrial products. The company's customer roster includes household names such as Atomic, Hanes, Land O' Lakes, Spinmaster, Ingersoll Rand, and Wahl Clipper.
The platform monitors millions of sellers and SKUs daily, providing real-time price monitoring, seller identification, and automated enforcement workflows that go beyond simple alerts to deliver actual compliance outcomes.
"When I founded MAPP Trap in 2014, it was born out of a personal need I experienced firsthand with my toy company, Swingset Press, the frustration of watching brand equity erode due to unauthorized sellers and MAP violations," said Ron Solomon, Founder of MAPP Trap. "Over the past decade, we've built a platform and a team that brands trust as business-critical. Joining forces with Syncware allows us to deliver even greater value to the brands we serve while expanding to new verticals and audiences."
Key Platform Capabilities
MAPP Trap's technology delivers:
- Comprehensive Monitoring: Product and online seller scanning across marketplaces and domains
- Seller Intelligence: Advanced algorithms and investigative techniques to identify and "unmask" sellers behind obscure storefronts
- True Enforcement: Automated communication workflows, multi-step escalation, and "white glove" enforcement services that drive real compliance outcomes
Leadership and Customer Continuity
MAPP Trap will continue to operate as an independent business unit ensuring seamless continuity of service for all customers. As such, MAPP Trap will retain its leadership and dedicated staff, with Ron Solomon continuing to lead the business and reporting to Gregg Greenberg, CEO of the combined companies. The MAPP Trap platform will maintain its current capabilities and customer experience, with no planned changes to the technology or service delivery that customers rely on today.
About MAPP Trap
MAPP Trap is a SaaS platform focused on online brand protection, MAP enforcement, and unauthorized seller monitoring across e-commerce channels. Founded in 2014, the company helps brands protect their margins, maintain brand integrity, and preserve retailer relationships through automated monitoring and enforcement.
For more information, visit www.mapptrap.com
Media Contact:
Bill Robb
Head of Marketing and Ecosystem
Syncware
